Born in the Gym. Built for Performance.
From Highlands Natural to NATIV Foods.
A shift from pantry staple to daily performance tool.
Where it started
NATIV Foods started with a problem. Train hard. Eat well. Still not recovering properly. Most supplements were synthetic. Most “health foods” lacked function.
Jimmy (Builder) has major spinal surgery, starts rehab with good mate Jake (trainer, firefighter). They built a rehab program centred on real, wholefood nutrition.
Jimmy shifts the family cattle farm to a regenerative program after his dad's passing, to produce the nutrient dense food they realised was lacking.
Functional wholefood supplements were the by product of their regenerative, grass-fed beef, nose to tail nutrition.
Testing their products through Jake’s gym community who were all buying Jimmy’s beef.
The functional foods eclipsed the beef supply, they realised they were on to something big.
They scaled rapidly nationwide through health practitioners, independent grocers and health food stores.
Bone broths, organ supps, meat snacks, functional fats, all-natural bone broth protein powders.
Grass fed & finished, certified organic, regenerative.
From the fridge in the gym to your kitchen.
What NATIV Is
This is not a health food brand. This is performance nutrition built from real ingredients. Every product exists for a reason:
- Collagen and amino acids for recovery
- Heme iron for oxygen transport
- Whole organ nutrients for daily performance
- Functional fats for energy and stability
No fillers.
No synthetic shortcuts.
No unnecessary inputs.
This is not built for everyone. It’s built for people who expect more from what they put in their body.
From Highlands to NATIV
Highlands Natural proved there was demand.
But it sat in the pantry. It behaved like a supplement.
NATIV Foods is the evolution.
Same principles. Sharper focus. Built for performance.
Where We’re Heading
NATIV Foods is a system, not a product line.
Broths, powders, fats and organ blends sit under one functional platform.
The pipeline extends to butters, biltong and beverages, all built with the same standards.
From Soil to Sip. From Farm to Function.
Our Standard
We follow a simple standard
Good
Grass-fed and finished
Better
Organic
Best
Regenerative
Why It Matters
Better inputs. Better output.
- Higher nutrient density
- Better absorption
- No unnecessary processing
This is about outcomes.
How People Use NATIV Foods
This is a daily system
Morning broth instead of coffee
Post-training recovery
Consistent use.
Better output.
Daily micronutrient support
Cooking with functional fats
